We believe that “Good Design is at the heart of better business”. The word ‘Design’ has become a buzz word today. Behind anything successful, which has sustained the ever-changing market dynamics, lies a great ‘Design’ going into the genesis of it. Design Thinking is thinking about – how can we design something better!
Design Thinking allows us to connect Business, Technology and Operations of a bank uniquely and engineer solutions that drive unprecedented value, making it a joyous collaborative experience.
This indispensable belief catapulted into establishing the state-of-the-art Design Center dedicated for ‘Design’ – which allows us to interrogate a problem, challenge a statement to design a viable solution and demystify complexities to create algorithms.
The 8012 FinTech Design Center is where the sparks of innovation and enterprise are ignited.
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LEVERAGE DESIGN THINKING
APPROACH TO
SOLVE COMPLEX FINTECH PROBLEMS -
BRING DIVERSE STAKEHOLDERS (BUSINESS, OPERATIONS, TECHNOLOGY) TO ENVISION HOLISTIC SOLUTIONS
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CONNECT THE DOTS
TO UNLOCK FRESH PERSPECTIVES
WITHIN-THE-BOX
AND
OUT-OF-THE-BOX USING DESIGN TOOLS AND DESIGN THINKING PROCESS -
UTILISE SPECIALLY DESIGNED ‘SPACES’ WITHIN THE CENTER TO SEE THE BIGGER PICTURE OF THE SOLUTION
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UNEARTH THE ‘BLIND-SPOTS’ TO DESIGN SMOOTHER IMPLEMENTATIONS AND SUSTAINABLE FRAMEWORKS
Design Thinking Culture
The culture of Design Thinking involves a four-pronged strategy that is tightly integrated for future-focused solutions.
DESIGN MIND
Transformation in the thought process is indispensable before the practical application of Design Thinking. The process of conditioning the mindset is called preparing the Design Mind.
DESIGN SPACE
Space has a great impact on the human mind. We need to leverage spatial elements that help cross-collaboration and cross-pollination of ideas among participants.
DESIGN FRAMEWORKS
Ideas need the support of stakeholders for actualisation. As every stakeholder has stated and unstated needs and interests, sustainable models are required to bind all stakeholders. These models are called Design Frameworks.
DESIGN PROCESS
The actual Design Process is a 5-step process that leverages unique Design tools for practical application. The process and the tools are indigenously designed.
Design Thinking Process
FEEL
Feel for the customer and empathetically understand the requirement – stated and unstated. Leverage appropriate Design tools to remove ambiguity.
Spend time in crystallising the requirement. This will enable better problem
solving.
DEFINE
Define and redefine the problem by asking the right questions. Paraphrase the problem statement and narrow down to tangibles.
DIVERGE
No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing multiple expertise and perspectives to generate ideas. In this phase, quantity of ideas is more important than quality.
CONVERGE
Converge on all ideas by classifying and clustering. Prioritisation is key. Effective prototyping for quick user feedback galvanises improvement rate of existing solutions and reveals great insights hitherto unimagined.
COMMUNICATE
Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for influencing.