Foreword

Cover Story

Delivering Customer-Centric Banking With First Principle Thinking

Arun Jain, the Chairman & Managing Director of Intellect Design Arena recently spoke to FF News about how First Principles Thinking and Design Thinking are revolutionising financial technology.

By breaking down complex problems to their core and focusing on customer needs, Mr. Jain discusses how Intellect has developed eMACH.ai—a platform transforming financial institutions from product-centric thinking to customer-centric ecosystems.

First Principles Thinking and its Importance in Technology Development

First Principles Thinking is a problem-solving approach that involves breaking down complex problems into their most basic elements and building up solutions from there. Mr Jain contrasts this with management thinking, which focuses on resource maximization and optimization. In the context of design thinking, which emerged in the early 1990s and emphasizes understanding unmet needs to create opportunities, First Principles Thinking involves questioning fundamental assumptions on banking processes and user journeys, in view of the value Banks intend to provide to their end customers. This approach is vital for innovation, as it allows for a deeper understanding of the underlying principles governing a system, leading to more effective and novel solutions.

Mr Jain explains that the evolution of financial technology which has defined banking thus far-from mainframes to cloud computing-has led to an increase in complexity. Design thinking helps simplify this complexity by focusing on the core values and needs of banking systems. By distilling these values, organizing the right thinking spaces, and expanding performance frameworks, technology can more effectively impact business outcomes. This method ensures that technology development aligns with the essential functions and values that customers seek in financial services, thereby creating more intuitive and effective solutions.

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Spotlight:

Intellect Research Publication is a compendium of insightful articles that will set the agenda for banks and financial institutions that are looking to become cognitive and digital enterprises. At Intellect Research Publication (IRP), we believe that the world’s banking and financial institutions can grow exponentially if they harness the power of First Principles Thinking.

IRP is built on the principles of Expertise, Evidence and Experience, making it the most authoritative publication in an industry that lacks a single source of intellectual content on the subject. It offers authoritative insights, analyses, and commentaries on the latest industry trends and is a forward-thinking resource that empowers institutions with Enterprise Connected Intelligence to navigate challenges, seize opportunities, and drive sustained success.

As the financial technology landscape undergoes rapid transformations, our commitment to providing thought leadership remains steadfast, with the Publication serving as a beacon for industry players seeking not only to understand the current state of fintech but also to shape its future.

To download the publication, click here

Intellect Unveils eMACH.ai Revolutionizing Sri Lanka’s Financial Landscape

With an impressive array of 329 microservices, 535 events and over 1757 APIs, this First Principles Thinking-based Platform enables financial institutions in the Island Nation to build future-ready solutions, providing them with a global competitive edge.

Sri Lanka is at a pivotal point in its digital transformation journey. The launch of eMACH.ai in Sri Lanka comes at a time when fintech innovation is rapidly reshaping the financial services landscape globally. Key trends such as the rise of digital payments, AI-driven banking solutions, Open Banking frameworks, and cloud-based infrastructure are redefining how financial institutions operate worldwide.

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